Colorado Crush is an Arena Football League team that began play in 2003. The team is based in Denver, Colorado and play at the Pepsi Center, which also serves as the home to the National Lacrosse League's Colorado Mammoth, the National Hockey League's Colorado Avalanche and the Denver Nuggets of the National Basketball Association. The principal owner of the franchise is Denver Broncos legend and Hall of Famer John Elway, with Altitude Sports owner Stan Kroenke and Broncos owner Pat Bowlen as minority owners. The Crush compete in the Central Division of the American Conference.