The Advertiser is the only local daily newspaper published in Adelaide, South Australia. It was first published on July 12, 1858.
Historically, The Advertiser took a centrist to centre-left editorial line on most issues, but since its takeover by News Corporation in 1990, the editorial line has become far more conservative, much like the former The News. Since the death of The News The Advertiser has become a tabloid newspaper and has vastly shifted its audience.
As Adelaide now lacks a centre-left broadsheet, the Fairfax newspapers, the Sydney Morning Herald and The Age have become popular, despite being published and aimed at an audience in Sydney and Melbourne respectively.
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